Antecedents of functional integration during new product development : the purchasing-marketing link
Year of publication: |
2016
|
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Authors: | Gonzalez-Zapatero, Carmen ; Gozalez-Benito, Javier ; Lannelongue, Gustavo |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 47-59
|
Subject: | New product development | Functional integration | Purchasing-marketing integration | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation |
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