Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah, Hayder Alhadey Ahmed Muhammed
Year of publication: |
2018
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Authors: | Doni Purnama Alamsyah ; Muhammed, Hayder Alhadey Ahmed |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 10.2018, 2, p. 109-126
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Subject: | Green Awareness | Green Advertising | Green Brand Attributes | Perceived Value of Green Initiatives | Green Brand Image | Eco-Friendly Products | Markenimage | Brand image | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects | Markenführung | Brand management |
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