Antecedents of green consumer behaviour : a study of consumers in a developing country like India
Year of publication: |
2019
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Authors: | Gandhi, Aradhana ; Sheorey, Pratima |
Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 5.2019, 3/4, p. 278-292
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Subject: | India | green marketing | green consumer behaviour | social influence | ethics | environmental concern | Indien | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
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