Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
G. Rejikumar
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Rejikumar, G. |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 2, p. 332-350
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| Subject: | Perceived eco-literacy | perceived individual benefits | perceived customer effectiveness and perceived customer social responsibility | perceived green wash fear | green purchase intentions | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility | Öko-Produkt | Sustainable product | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150915619812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583081