Antecedents of halal brand equity : a study of halal food sector of Malaysia
Year of publication: |
2022
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Authors: | Khan, Mussadiq Ali ; Bin Hashim, Sharizal ; Iqbal, Asim ; Bhutto, Muhammad Yaseen ; Mustafa, Ghulam |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 9, p. 1858-1871
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Subject: | Halal brand equity | Halal brand image | Halal brand satisfaction | Halal brand trust | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Malaysia | Japan | Islamisch | Islamic | Islam |
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