Antecedents of Market Orientation: A Cross-Cultural Comparison
| Year of publication: |
2008
|
|---|---|
| Authors: | Brettel, Malte ; Engelen, Andreas ; Heinemann, Florian ; Vadhanasindhu, Pakpachong |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 2, p. 84-119
|