Antecedents of marketing integration in cross-border mergers and acquisitions : evidence from Malaysia and Indonesia
Year of publication: |
2015
|
---|---|
Authors: | Sinkovics, Rudolf R. ; Sinkovics, Noemi ; Lew, Yong Kyu ; Jedin, Mohd Haniff ; Zagelmeyer, Stefan |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 1, p. 2-28
|
Subject: | Mergers and acquisitions | Marketing integration | Malaysia | Übernahme | Takeover | Indonesien | Indonesia | Marktintegration | Market integration | Auslandsinvestition | Foreign investment | Fusion | Merger |
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