Antecedents of mobile marketing adoption by SMEs : does industry variance matter?
Daniel K. Maduku
| Year of publication: |
2021
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|---|---|
| Authors: | Maduku, Daniel K. |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 31.2021, 3, p. 222-249
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| Subject: | And phrases: mobile marketing | manufacturing sector | small and medium-sized enterprises | south africa | technology-organization-environment (toe) framework | tourism sector | KMU | SME | Südafrika | South Africa | Industrie | Manufacturing industries | Mobilkommunikation | Mobile communications | Tourismuswirtschaft | Tourism industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2021.1956847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804381