Antecedents of online purchase intention among ageing consumers
Year of publication: |
2023
|
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Authors: | Roy, Gobinda ; Basu, Rituparna ; Ray, Samudyuti |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 24.2023, 5, p. 1041-1057
|
Subject: | Consumer behaviour | emerging markets | word of mouth | ageing consumers | online shopping | Konsumentenverhalten | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Datenschutz | Data protection |
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