Antecedents of purchase intention : a study on fashion brands
G. Aiswarya, Jayasree Krishnan
| Year of publication: |
2022
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|---|---|
| Authors: | Aiswarya, G. ; Krishnan, Jayasree |
| Published in: |
International journal of applied management science : IJAMS. - Genève [u.a.] : Inderscience Enterprises, ISSN 1755-8921, ZDB-ID 2471980-8. - Vol. 14.2022, 2, p. 171-182
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| Subject: | antecedents | brand cues | brand perception | exploratory factor analysis | factors | fashion brands | multiple regression | purchase decision and brand awareness | purchase intention | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2022.123059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252832