Antecedents of retailer loyalty : simultaneously investigating channel push and consumer pull effects
Year of publication: |
2010
|
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Authors: | Chiou, Jyh-shen ; Wu, Lei-yu ; Chuang, Min-chieh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 4, p. 431-438
|
Subject: | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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