Antecedents of salespeople's reluctance to sell radically new products
Year of publication: |
2010
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Authors: | Kauppila, Olli-Pekka ; Rajala, Risto ; Jyrämä, Annukka |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 308-316
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Subject: | Innovation | Verkaufspersonal | Salespeople | Leistungsmotivation | Work motivation | Leistungsanreiz | Performance incentive |
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