Antecedents of the faithful's loyalty
Year of publication: |
2023
|
---|---|
Authors: | Pereira, Lisiane Costa ; Mainardes, Emerson Wagner ; Cristo-Andrade, Silveli |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 2, p. 289-318
|
Subject: | Loyalty of the faithful | Non-profit | Religious institution | Religious service | Religion | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization | Kundenzufriedenheit | Customer satisfaction | Religionsgemeinschaft | Religious community |
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