Antecedents of word of mouth behaviour among female grocery shoppers in Iran
Patricia Harris and Nasim Alsadat Khatami
| Year of publication: |
2017
|
|---|---|
| Authors: | Harris, Patricia ; Khatami, Nasim Alsadat |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 1, p. 2-15
|
| Subject: | Islamic marketing | Iran | Consumer behaviour | Word of mouth | The Muslim consumption pattern | Islamic retail | Islamic markets | Grocery retailing | Islam | Konsumentenverhalten | Virales Marketing | Viral marketing | Lebensmitteleinzelhandel | Food retailing | Islamische Staaten | Islamic countries | Islamisch | Islamic | Marketing | Einzelhandel | Retail trade | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JMA-02-2015-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011659455