Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Year of publication: |
2023
|
---|---|
Authors: | Van-Dúnem, Telma ; Coelho, Arnaldo ; Bairrada, Cristela Maia |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 3, p. 277-293
|
Subject: | Consumer-based brand equity | Destination image | Events | Intention to recommend | Intention to revisit | Markenimage | Brand image | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Portugal | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction |
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