Antecedents to an evangelising consumer
Year of publication: |
2019
|
---|---|
Authors: | D'Lima, Christine ; Srivastava, Mala |
Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 12.2019, 4, p. 448-462
|
Subject: | brand trust | evangelism | resonance | salience | Indian customers | SEM | exploratory factor analysis | EFA | Indien | India | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management |
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