Antecedents to customer engagement : moderating role of media richness of brand pages
Aditi Gosain, Mukta Srivastava, Deepanvita Gupta
| Year of publication: |
2019
|
|---|---|
| Authors: | Gosain, Aditi ; Srivastava, Mukta ; Gupta, Deepanvita |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 7, p. 2550-2565
|
| Subject: | Brand Categories | Social Media Platforms | Customer Engagement | Brand Pages | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2019.97161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213908