Antecedents to effective sales and operations planning
Year of publication: |
2016
|
---|---|
Authors: | Swaim, James Anthony ; Maloni, Michael ; Bower, Patrick ; Mello, John |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 116.2016, 6, p. 1279-1294
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sales and operations planning | Market orientation | Organizational integration | Supply chain orientation |
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