Antecedents to green apparel purchase behavior of Indian consumers
Year of publication: |
2022
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Authors: | Khare, Arpita ; Kautish, Pradeep |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 222-251
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Subject: | Green apparel | green apparel knowledge | green apparel purchase | innovativeness | perceived effectiveness | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Indien | India | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
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Khare, Arpita, (2023)
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Green apparel buying behaviour : a study on Indian youth
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Kautish, Pradeep, (2020)
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