Antecedents to value diminution : a dyadic perspective
Mario Vafeas, Tim Hughes, Toni Hilton
| Year of publication: |
December 2016
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|---|---|
| Authors: | Vafeas, Mario ; Hughes, Tim ; Hilton, Toni |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 4, p. 469-491
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| Subject: | Business-to-business | client-agency relationships | resource integration | service-dominant logic | value co-creation | value co-destruction | value diminution | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593116652005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645950