Antecendts of brand citizenship behavior in retailing
Matthew S. Porricelli; Yuliya Yurova; Russell Abratt; Michael Bendixen
| Year of publication: |
2014
|
|---|---|
| Authors: | Porricelli, Matthew S. ; Yurova, Yuliya ; Abratt, Russell ; Bendixen, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 745-752
|
| Subject: | Retailing | Internal brand management | Brand citizenship behavior | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407230