Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi, Yasintha Soelasih
Year of publication: |
2019
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Authors: | Dwinita Laksmidewi ; Yasintha Soelasih |
Published in: |
DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 29.2019, 1, p. 72-84
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Subject: | anthropomorphism | green advertising | brand attitude | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Werbung | Advertising | Markenführung | Brand management | Markenimage | Brand image |
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