Anthropomorphic packaging : is there life on "Mars"?
Alexandros Triantos (School of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece), Emmanuella Plakoyiannaki (Leeds University Business School, Leeds University, Leeds, UK) and Evaggelia Outra and Nikolaos Petridis (School of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)
| Year of publication: |
2016
|
|---|---|
| Authors: | Triantos, Alexandros ; Plakoyiannaki, Emmanuella ; Outra, Evaggelia ; Petridis, Nikolaos |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 260-275
|
| Subject: | Anthropomorphism | Packaging | Content analysis | Correspondence analysis | Grocery brands | Verpackung | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2012-0692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453355