Anthropomorphic responses to new-to-market logos
Year of publication: |
2013
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Authors: | Payne, Collin R. ; Hyman, Michael R. ; Niculescu, Mihai ; Huhmann, Bruce A. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 1 (1.1.), p. 122-140
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