Anthropomorphism and its implications for advertising hotel brands
Seonjeong (Ally) Lee, Haemoon Oh
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Seonjeong ; Oh, Haemoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 455-464
|
| Subject: | Advertising strategies | Anthropomorphism | Hotel advertising | Visit intentions | Warmth | Werbung | Advertising | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.09.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509677