Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Clinton D. Lanier; C. Scott Rader; Audrey R. Fowler
| Year of publication: |
2013
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|---|---|
| Authors: | Lanier, Clinton D. ; Rader, C. Scott ; Fowler, Audrey R. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 26-47
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| Subject: | Anthropologie | Anthropology | Tiere | Animals | Bespielte Medien | Pre-recorded media | Werbewirkung | Advertising effects | Emotion | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733487