Anti-branding on the internet
Year of publication: |
2009
|
---|---|
Authors: | Krishnamurthy, Sandeep ; Kucuk, S.Umit |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 11, p. 1119-1126
|
Saved in:
Saved in favorites
Similar items by person
-
Can distribution explain double jeopardy patterns?
Kucuk, S.Umit, (2008)
-
Can distribution explain double jeopardy patterns?
Kucuk, S.Umit, (2008)
-
The international eāmarketing framework (IEMF)
Krishnamurthy, Sandeep, (2005)
- More ...