Anti-Branding : Positive and Negative Effects on Consumer Perception of Generation Y and Z with Special Reference to Maggi Noodles in India
Year of publication: |
[2021]
|
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Authors: | Awasthi, Brijesh ; Mehta, Masuma |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XVII, No. 3, September 2020, pp. 7-22 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 25, 2020 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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