Anti‐consumption as a means to save jobs
Year of publication: |
2011
|
---|---|
Authors: | Hoffmann, Stefan |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 11/12, p. 1702-1714
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer boycott | Factory relocation | Corporate social responsibility | Content analysis | Mixed methods | Consumers | Motivation (psychology) |
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