Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China
This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers' confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
Year of publication: |
2008
|
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Authors: | Yang, Deli ; Fryxell, Gerald E. ; Sie, Agnes K.Y. |
Published in: |
Journal of World Business. - Elsevier, ISSN 1090-9516. - Vol. 43.2008, 3, p. 321-339
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Publisher: |
Elsevier |
Keywords: | Anti-piracy strategy China Intellectual property Managerial confidence Manufacturing Multinationals |
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