Anticipated identification costs: Improving assortment evaluation by diagnostic attributes
Year of publication: |
2007
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Authors: | van Herpen, Erica ; Pieters, Rik |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 1, p. 77-88
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