Anticipated responses: The positive side of elicited reactions to competitive action
This study advances the action-oriented perspective on strategy dynamics. Strategy research suggests that a firm’s profit will decrease when facing rival responses, yet anecdotal evidence indicates that countermoves may enhance its performance. What is the interaction effect of simultaneous negative- and positive-side competitive responses on organisational performance? We propose that the answer depends not only on the actor’s characteristics but also the action’s characteristics. Grounded in empirical facts, our formal model of competitive dynamics examines the possibility of anticipated responses that are deliberately elicited by the attacking firm. We show that against attentive rivals, a firm with high attention and low aggressiveness can utilise visible actions to achieve its strategic intention and deployment. Our study offers significant implications for theory and practice.
Year of publication: |
2015
|
---|---|
Authors: | Yang, Shu-Jung Sunny ; Liu, Yan Emma |
Published in: |
Journal of the Operational Research Society. - Palgrave Macmillan, ISSN 0160-5682. - Vol. 66.2015, 2, p. 316-330
|
Publisher: |
Palgrave Macmillan |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Robust supply chain strategies for recovering from unanticipated disasters
Chen, Li-Ming, (2015)
-
Anticipated responses : the positive side of elicited reactions to competitive action
Yang, Shu-jung Sunny, (2015)
-
Robust supply chain strategies for recovering from unanticipated disasters
Chen, Li-Ming, (2015)
- More ...