Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Amar Cheema and Vanessa M. Patrick
| Year of publication: |
2008
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|---|---|
| Authors: | Cheema, Amar ; Patrick, Vanessa M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 4, p. 462-472
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| Subject: | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756357