Apotheken-Marketing als betriebswirtschaftlicher Lösungsansatz
Kurt Neudecker
| Year of publication: |
2001
|
|---|---|
| Authors: | Neudecker, Kurt |
| Publisher: |
Stuttgart : Dt. Apotheker-Verl. |
| Subject: | Pharmahandel | Pharmaceutical distributors | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Apotheke | Marketingkonzept |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | LXXXVI, 293 S. Ill., Tab. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Ilmenau, Univ., Diss, 1998 |
| Notes: | Literaturverz. S. LXX - LXXXVI |
| ISBN: | 3-7692-2857-X |
| Classification: | Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001516299