App users' emotional reactions and festival satisfaction : the mediating role of situational involvement
Year of publication: |
2019
|
---|---|
Authors: | Li, Xi ; Su, Xinwei ; Hu, Xiaoping ; Yao, Limei |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 9, p. 980-997
|
Subject: | affective experience | app user | emotional reactions | Festival | Macau | marketing | official app | PAD theory | satisfaction | situational involvement | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Mobile Anwendung | Mobile application | Arbeitszufriedenheit | Job satisfaction |
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