Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision
Year of publication: |
2022
|
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Authors: | Alam, Md. Nur ; Masroor, Imtiaz ; Chatterjee, Saurav ; Hasan, Syed Shamim ; Rifat, S.M. ; Quadir, Md. Akramul |
Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 5.2022, 3/4, p. 354-376
|
Subject: | customer-based brand equity | hierarchical regression analysis | emerging market | ready-made garments industry | export marketing | Spearman's ρcorrelation | apparel industry | brand equity | Bekleidungsindustrie | Clothing industry | Markenimage | Brand image | Bangladesch | Bangladesh | Bekleidung | Clothing | Indien | India | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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