Appealing for investors through IPO advertisements
Year of publication: |
2021
|
---|---|
Authors: | Ganesh R. ; Thiyagarajan, S. ; Naresh G. |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1745-1329, ZDB-ID 2231575-5. - Vol. 25.2021, 2, p. 133-153
|
Subject: | ad bias and reputation bias | advertisements | initial public offer | marketing | retail investors | Börsengang | Initial public offering | Werbung | Advertising | Anlageverhalten | Behavioural finance | Reputation | Systematischer Fehler | Bias | Emissionskurs | Offering price |
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