Appealing to the imagination : effective and ethical marketing of religion
Andrew V. Abela
| Year of publication: |
2014
|
|---|---|
| Authors: | Abela, Andrew V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 2, p. 50-58
|
| Subject: | Religion | Marketing | Ethics | Imagination | Storytelling | Focolare | Ethik | Unternehmensethik | Business ethics | Narrative Methode | Narrative method | Wirtschaftsethik | Economic ethics | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237682