Appearance for females, functionality for males? : the false lay belief about gender difference in product preference
Year of publication: |
2024
|
---|---|
Authors: | Dai, Xianchi ; Lin, Yu ; Liang, Jianping ; Yang, Chen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 6, p. 1136-1156
|
Subject: | ay belief | gender difference | product form and function | self-other discrepancy |
-
Improving one's choices by putting oneself in others' shoes : an experimental analysis
Li, Zhihua, (2017)
-
Mongolia; Poverty Reduction Strategy Paper Progress Report
(2005)
-
Gender and its Relevance to Macroeconomic Policy: A Survey
Stotsky, Janet Gale, (2006)
- More ...
-
Liang, Jianping, (2021)
-
Liang, Jianping, (2019)
-
Inspire me to donate : the use of strength emotion in donation appeals
Liang, Jianping, (2016)
- More ...