Application of data mining techniques for customer lifetime value parameters : a review
Year of publication: |
2010
|
---|---|
Authors: | Aeron, Harsha ; Kumar, Ashwani ; Janakiraman, M. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 6.2010, 4, p. 514-529
|
Subject: | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Entscheidungsbaum | Decision tree | Neuronale Netze | Neural networks | Evolutionärer Algorithmus | Evolutionary algorithm | Fuzzy-Set-Theorie | Fuzzy sets |
-
Profit driven decision trees for churn prediction
Höppner, Sebastiaan, (2020)
-
Modelling and predicting student's academic performance using classification data mining techniques
Raza Hasan, (2020)
-
A novel model structured on predictive churn methods in a banking organization
Silveira, Leonardo José, (2021)
- More ...
-
Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha, (2010)
-
Cross-National Logo Evaluation Analysis : An Individual Level Approach
van der Lans, Ralf, (2012)
-
Cross-National Logo Evaluation Analysis: An Individual Level Approach
Lans, R.J.A. van der, (2008)
- More ...