Application of data mining techniques in the on‐line travel industry
Year of publication: |
2008
|
---|---|
Authors: | Hoontrakul, Pongsak ; Sahadev, Sunil |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 1, p. 60-76
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cluster analysis | Travel | Tourism | Market segmentation | Thailand |
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