Application of frontal EEG asymmetry to advertising research
Year of publication: |
2010
|
---|---|
Authors: | Ohme, Rafal ; Reykowska, Dorota ; Wiener, Dawid ; Choromanska, Anna |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 31.2010, 5, p. 785-793
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research |
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