Application of hedonic price modeling to consumer packaged goods using store scanner data
Josué Martínez-Garmendia
| Year of publication: |
2010
|
|---|---|
| Authors: | Martínez-Garmendia, Josué |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 7, p. 690-696
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| Subject: | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Leistungsbündel | Bundling strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984855