Application of Internet-based marketing instruments by multichannel retailers : a Web site analysis in the US and the UK
Year of publication: |
2006
|
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Authors: | Madlberger, Maria |
Published in: |
Contemporary research in e-marketing ; 2. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-824-5. - 2006, p. 284-303
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Subject: | Einzelhandel | Retail trade | Marketing | Internet | USA | United States | Großbritannien | United Kingdom | Website |
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