Application of Kano's model and TRIZ on internet marketing for agricultural products in Taiwan
Year of publication: |
2017
|
---|---|
Authors: | Huang, Jia-Yen ; Tsai, Po-Chien |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 18.2017, 2, p. 125-157
|
Subject: | internet marketing | agricultural products | Kano's model | technique for order of preference by similarity to ideal solution | TOPSIS | Teoriya Resheniya Izobretatelskikh Zadatch | TRIZ | Taiwan | Internet | Online-Marketing | Internet marketing |
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