Application of neural networks technique in predicting impulse buying among shoppers in India
Year of publication: |
December 2015
|
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Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 4, p. 403-417
|
Subject: | Impulse buying | Unplanned buying | Neural network | Predictive analysis | Impulse buying behaviour | Retailing | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Indien | India | Einzelhandel | Retail trade | Emotion |
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