Application of operations research to personal selling strategy
Year of publication: |
1968
|
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Authors: | Montgomery, David B. ; Webster jr., Frederick E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 1, p. 50-57
|
Subject: | Betriebswirtschaftliche Verfahrensforschung | Absatztechnik |
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