Application of Service Dominant Logic to the medical device industry
Robert A. Wells; Martina G. Gallarza; Luisa Andreu; Remedios Calero
| Year of publication: |
2015
|
|---|---|
| Authors: | Wells, Robert A. ; Gallarza, Martina G. ; Andreu, Luisa ; Calero, Remedios |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 12.2015, 3, p. 207-235
|
| Subject: | Service Dominant Logic | Value co-creation | Healthcare marketing | Service-Dominant Logic | Service-dominant logic | Medizinprodukteindustrie | Medical device industry | Kundenintegration | Customer integration | Gesundheitswesen | Health care system | Betriebliche Wertschöpfung | Value creation | Gesundheitsversorgung | Health care | Leistungsbündel | Bundling strategy |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-015-0126-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410775