Application of the AIDA model of advertising in crowdfunding
Year of publication: |
2022
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Authors: | Baber, Hasnan |
Published in: |
International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 4.2022, 3, p. 167-179
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Subject: | advertising | AIDA model | crowdfunding | Kickstarter | reward-based crowdfunding | Crowdfunding | Werbung | Advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJTE.2022.10052287 [DOI] 10.1504/IJTE.2022.127141 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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