Application of the concept of destination brand equity: the example of two Polish cities
Year of publication: |
2015
|
---|---|
Authors: | Florek, Magdalena |
Published in: |
International Journal of Tourism Cities. - Emerald Group Publishing Limited, ISSN 2056-5615, ZDB-ID 2814780-7. - Vol. 1.2015, 2, p. 152-161
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Tourism | Poland | Managerial implications | City branding | Destination brand equity | Place brand measurement |
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